The Multi-Billion Dollar Coffee Industry | The Koko Samoa

The Multi-Billion Dollar Coffee Industry

 

Caffeine is not only the most used psychoactive drug on earth, it is also among the oldest. A few of the earliest known human civilizations discovered that the leaves or fruit of certain plants had powerful properties. Some even viewed these plants as spiritual. What these ancient individuals had actually found was caffeine. Once trade routes were developed, caffeine made its way out of the jungles and into the kitchens of the whole world.

Now, it is approximated that 80 percent of the world’s population consumes caffeine in some form on a routine basis. Needless to say, delivering people caffeine is an extremely profitably industry and is a big part of the majority of countries’ economies.

One might assume that it remains in the best interest of the coffee industry to keep people addicted to caffeine so that their revenues keep rolling in. This is partly true, but as long as there is a need for caffeinated products there will be companies making money from supplying that need.

The energy drink market has actually grown in leaps and bounds over the last decade, regardless of there being little proof that energy drinks have any real advantage aside from caffeine’s boost .

The average person consumes 165 mg of caffeine a day and those that take in one of the most caffeine, usually, are 40-60 years old. Coffee is the top consumed caffeinated drink and 64% of all caffeine intake in comes from coffee.

Tea and soda comprise 17% each and energy drinks account for 2% of people’s caffeine usage.

The typical caffeine consumer though has an average intake of 165 mg, and is well within what is considered a moderate and safe day-to-day quantity. The greatest cause of concern are the individuals who can’t take in caffeine in moderate amountsdue to addiction. These people, for many factors, are continually upping their everyday intake until the amount is not only hazardous, but it starts to interfere with their sleep, financial state, and their health.

Caffeine intake is a double-edged sword for some. They consume it to function and be more productive, however their intake can get to a point where it is interfering with being efficient and their capability to work regularly. Which is where reducing coffee intake becomes critical.

 

Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this website. For professional dietary advice you should always consult a Registered Dietitian (RD), and for diagnosis of a health condition you must see your physician.

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HOW TO REDUCE CAFFEINE IN 21 DAYS

We believe that it is important to make small changes in our life to protect what we value most, whether it's our health or our environment. That's why we couldn't be happier to send you this free program to help you cut coffee in 21 days. In this FREE 21 day program you will learn the effects coffee is having on your body, two methods to cut back, and how to manage withdrawal symptoms the easy way.

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When a measles outbreak in Samoa killed 83 people in 2019, husband and wife team Justin Theng and Lasi Theng decided something had to be done to help improve the country’s infrastructure and increase prosperity. Lasi is from a Samoan farming family, and when she and her husband visited her family’s cacao plantation from their home in Australia, they found a viable solution was already there.

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